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Research & Case Studies

Deep dives into research projects and analysis

Behavioral Psychology

A three-year research arc that started with Yale and Wesleyan psychology certifications during COVID, got a hard push from the Domino's data breach, and ended with three published papers: cognitive decision-making (Springer IACC 2021), nutritional psychology with 98% ML accuracy (Springer ICEI 2022), and online consumer behavior under the Internet of Behaviors framework (CRC Press 2023).

ONCP — Open Network for Content Protocol

Started from watching my father's cable business get structurally bypassed — not outcompeted. Since Jio, telcos own all five layers: network, content, device, application, and data. LCOs became dumb pipes with no leverage anywhere in the stack. ONCP is a framework for a five-layer open protocol stack — content delivery, shared infra, device neutrality, identity and billing, edge AI — that gives LCOs a role in infrastructure the same way ONDC gave kirana stores a role in e-commerce. Inspired by ONDC and UPI. Not a startup pitch. A problem I keep coming back to.

E-commerce Behavioral Analysis

A published IoB paper and extended data analysis from the behavioral psychology research track. The pan-India survey of 1,438 consumers had commercial signals in it from the start: platform-specific purchase triggers, Diwali seasonality, demographic spend patterns, and how session depth on social media correlates with purchase intent.

Face Recognition for Smart Voting

An IEEE-presented study applying computer vision to India's duplicate-vote problem. A Haar Cascade and LBPH hybrid pipeline that biometrically authenticates voters before ballot access. Presented at Smart GENCON 2021, IEEE Pune Section.

Work Experience

Professional journey and roles

Certifications & Credentials

Learning and professional development

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